Measuring Employee Satisfaction: The Power of eNPS at Directio

Measuring Employee Satisfaction: The Power of eNPS at Directio

4 min read

Employees are the heartbeat of any organisation, and their satisfaction plays a pivotal role in the company’s success. Happy employees are more productive, engaged, and likely to stay with the company, which ultimately contributes to its growth and success. That’s why we place a high value on keeping our employees happy here at Directio, and one way we do that is by using the eNPS (Employee Net Promoter Score) score to measure their satisfaction. Implementing an eNPS system within a company has become a valuable tool for organizations striving to enhance their workplace culture and employee engagement. This metric, inspired by the widely recognized NPS used in customer satisfaction assessments, allows businesses to gauge their employees’ overall satisfaction and loyalty. In today’s competitive job market, where talent retention and attraction are paramount, harnessing the power of eNPS not only strengthens the employer-employee relationship but also serves as a strategic advantage in building a thriving and motivated workforce.

eNPS – An Indicator that Speaks Volumes

The Employee Net Promoter Score (eNPS) is a metric designed to evaluate the level of loyalty employees have toward their workplace, gauged through their willingness to recommend their company to others. Calculating eNPS involves posing a single, critical question to employees, in our case it’s:  “On a scale of 0-10, how likely are you to recommend Directio as a place to work to a friend or colleague?”

Interpreting eNPS results is refreshingly simple. Employees fall into three categories based on their responses:

  • Promoters (scores 9-10): These are the enthusiastic employees who wholeheartedly endorse the company.
  • Passives (scores 7-8): While content, they may not actively promote the company as a workplace.
  • Detractors (scores 0-6): These employees are unhappy and could even dissuade others from joining the organization.

The eNPS score is then calculated by subtracting the percentage of detractors from the percentage of promoters, yielding a score that ranges from -100 to 100.

The eNPS Debate: Pros, Cons, and Controversy

The implementation of eNPS is not without its share of pros and cons. On the positive side, eNPS provides a straightforward way to gauge overall employee sentiment. It is easy to administer and yields a single, easily understandable score. However, it has faced controversy due to its simplicity and the potential for a lack of context. Critics argue that a single question may not capture the full range of employee experiences and can overlook important nuances.

Examining it closely, challenges associated with eNPS utilization arise from the interpretation of the end result itself. We certainly recognize the necessity for comprehensive, universally applicable numerical metrics in fields like business, HR, CX, and marketing. Nevertheless, as with anything that is broad and all-encompassing, there are inherent pitfalls, and it’s valuable to understand how to steer clear of them.

Despite the debates surrounding eNPS, Directio has found it to be an invaluable tool for measuring and improving employee satisfaction. The advantages far outweigh the drawbacks. The eNPS results provide a clear picture of employee sentiment, allowing us to pinpoint areas for improvement.

How do we make use of the eNPS indicator at Directio?

What sets Directio apart is our commitment to regularly testing eNPS. The consistent  high scores are a testament to the company’s dedication to creating a positive work environment. Our amazing management team takes employee feedback seriously and uses it to drive positive changes.

“We don’t just measure eNPS score; we delve into a detailed analysis. A comprehensive examination of the gathered data goes beyond the simple categorization of respondents into Detractors, Passives, or Promoters. Our focus doesn’t rest solely on the NPS score itself; it extends to assessing shifts in the respondent composition – or at the very least, how the proportion of respondents in each group has evolved. We thoroughly scrutinize behaviors within these groups, paying special attention to the significant Detractor group. We examine the distribution of responses and keep an eye on how things change over time,” advises Aleksandra Fiłonowicz, our HR Director.

Simplicity, ease of use, and knack for delivering actionable insights make the eNPS a real game-changer when it comes to enhancing workplaces. We’d love to hear about your encounters with eNPS or any other techniques for gauging employee satisfaction. Your insights could be a valuable addition to the ongoing conversation about building happier, more productive workplaces. Together, let’s pave the way for a brighter future in employee satisfaction and workplace joy!

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