Client

The client is a global consumer goods corporation, managing a vast portfolio of household, personal care, and hygiene products across numerous markets. With an extensive supply chain, large-scale manufacturing facilities, and complex sales and distribution networks, the company relies on SAP and other ERP systems to manage critical business functions such as sales, logistics, and invoicing.

As part of its long-term digital transformation and optimization strategy, the company sought to modernize its data infrastructure to ensure scalability, efficiency, and real-time access to business insights.

Challenge

The company recognized that as its business grew, the demand for data was increasing significantly – both in terms of volume and speed of access. Data consumption had become a key factor in driving marketing, sales, and supply chain efficiency, but existing systems and processes were not fully optimized to support this growing need.

Several key challenges were identified:

• Expanding data needs across multiple business areas, including sales, marketing, logistics, and production planning. Various stakeholders across the organization required seamless access to business-critical information.
• A diverse IT ecosystem with multiple systems, including SAP for ERP (sales, invoicing, and deliveries), and other platforms supporting different business functions. This resulted in data being stored, processed, and accessed in multiple locations.
• Fragmented data landscape, with information residing in different systems, making it difficult to maintain consistency and optimize data flow.
• Data being used in multiple ways, including reporting, analytics, and operational decision-making, increasing complexity in managing real-time access.
• Redundant and duplicated data processing, as information was being extracted, transformed, and transferred across different platforms in various formats and technologies.
• The need for speed and real-time availability, especially in areas such as product supply, where planning decisions are often made within hours.
• Scalability concerns, as the growing appetite for data and increasing data volumes placed additional strain on existing systems.
• Challenges in maintaining data consistency and governance, given the multiple touchpoints where data was being accessed, modified, and stored.

The company needed a modernized approach to data management, ensuring efficient, high-speed, and scalable access to critical information across the organization.

Collaboration & Our Role 

Directio is part of the client’s team, contributing to both project management and development. The team works across various aspects of the initiative, including:

✅ Project execution and coordination, ensuring smooth implementation aligned with business objectives.

✅ Technology architecture and solution design, evaluating and selecting appropriate tools for real-time data processing.

✅ Development and integration of core solutions, helping implement scalable and efficient systems.

✅ Optimization and operationalization, ensuring long-term maintainability, performance, and adaptability.

Solution

To address these challenges, the client initiated a comprehensive data transformation program, with a core focus on real-time data processing, automation, and scalability. A key component of this initiative was the development of a dedicated real-time data service, designed to: 

✅ Ensure seamless and instant data access, eliminating inefficiencies and delays. 

✅ Enhance real-time analytics, providing up-to-the-minute insights for decision-making. 

✅ Improve resilience and performance, ensuring high availability and business continuity. 

✅ Create a more adaptable data ecosystem, enabling different business units to leverage information efficiently. 

✅ Reduce infrastructure costs, by streamlining data pipelines and optimizing resource allocation. 

Implementation Approach 

The new real-time data architecture was designed with flexibility, efficiency, and future scalability in mind:

• Transitioning from batch-based updates to real-time streaming, ensuring continuous data availability.
• Decoupling data producers from consumers, allowing teams to access relevant data streams without complex integrations.
• Optimizing data flow, prioritizing business-critical information while efficiently managing long-term storage.
• Eliminating system bottlenecks, making the infrastructure highly scalable and adaptable.
• Automating data processing pipelines, minimizing manual intervention and ensuring consistency.

Effects 

By adopting a scalable, real-time data architecture, the client has achieved measurable improvements:

✅ Instant access to critical business data, replacing previous delays and improving agility.

✅ Optimized workflows across logistics, sales, and production planning, driven by synchronized real-time insights.

✅ Reduced infrastructure costs, by eliminating redundancies and optimizing processing efficiency.

✅ Enhanced system resilience, ensuring high availability and uninterrupted business operations.

✅ Stronger data governance and security, with well-managed, standardized data pipelines.

As a long-term strategic partner, Directio has been instrumental in shaping and executing the client’s ongoing digital transformation, ensuring that each phase delivers sustainable improvements and tangible business value.

Conclusion

The transformation of the client’s data infrastructure marks an important step in their broader digital evolution, ensuring that business-critical data is seamlessly accessible, efficiently processed, and readily available for decision-making. By implementing a scalable, real-time data streaming and distribution framework, the company has significantly improved operational agility, cost efficiency, and data-driven decision-making across departments.

With a growing appetite for data and an increasing number of users relying on real-time insights, this modernization effort provides a future-proof foundation for continued business innovation. The new architecture not only eliminates inefficiencies and reduces redundancies but also enhances the flexibility and resilience required to support evolving business needs.

Directio continues to work alongside the client’s internal teams to refine, scale, and optimize data operations, ensuring the company remains well-positioned to adapt and grow in an increasingly data-driven environment.

Contact us today to explore how we can help you drive efficiency, agility, and innovation in your organization.